Frequently Asked Questions

We build AI tools specifically for UK tradesmen — plumbers, electricians, locksmiths, builders, and 10 other trades. Our flagship product Is your AI receptionist, an AI receptionist that answers your calls, texts, emails, and messages across multiple channels — 24/7. We also build lead generation websites, AI marketing tools, and custom business automations.

Your AI receptionist. On phone calls and website chat, your AI receptionist has a real conversation — capturing lead details and offering to escalate urgent issues. On text-based channels like WhatsApp, email, Facebook, Instagram, and SMS, your AI receptionist sends one professional reply acknowledging the enquiry.

Every lead is captured with contact details, job description, and urgency level — and delivered to you so you can follow up when you're ready.

Currently, yes. We've built everything — the language, the pricing, the trade knowledge — specifically for UK-based tradesmen. We understand the market, the regulations, and the way your customers communicate.

We support 13 trades: plumbers, electricians, locksmiths, gas engineers, drainage engineers, glaziers, roofers, HVAC engineers, alarm and security installers, pest control, garage door engineers, builders, and appliance repair engineers. Each trade gets a customised configuration.

Yes. GDPR-compliant data handling is built into every part of our service. All customer data collected through your AI receptionist, lead generation website, marketing, and automation channels is processed and stored in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data is encrypted both in transit and at rest. We never share your customer data with third parties, never use it for our own marketing purposes, and never sell it. Your customer information is used solely to serve your business — capturing leads, managing communications, and delivering the service you're paying for.

You retain full ownership of all data collected through your channels. If you cancel your subscription, your data is returned to you and securely deleted from our systems within the statutory period. We maintain appropriate technical and organisational measures to protect against unauthorised access, accidental loss, or destruction.

For tradesmen handling sensitive customer information — home addresses, phone numbers, property access details, security system specifications — this level of data protection isn't optional, it's essential. We treat your customers' data with the same care you'd expect from any professional service handling personal information in the UK.

No. Your AI receptionist works with your existing phone number. No new equipment, no apps, no software.

We handle all the technical setup during onboarding. All you do is tell us about your business.

Most tradesmen are live within 24 hours. Some are ready the same day. It depends on how quickly we can get your business details — then our team handles everything else.

your AI receptionist runs in the cloud — your AI receptionist doesn't depend on your internet connection. Even if your Wi-Fi goes down, your AI receptionist keeps answering calls and messages. Your leads are never interrupted.

Yes. All data is encrypted, we comply with UK GDPR, and your customer data is never shared with third parties. We take data protection seriously because your reputation depends on it.

Yes. Your AI receptionist recognises urgency language — 'burst pipe', 'locked out', 'no heating', 'gas smell'. Urgent enquiries are escalated immediately: your phone rings first.

If you don't answer, the lead is routed to a professional human receptionist at Down To Earth AI who calls the customer directly.

Yes. GDPR-compliant data handling is built into every part of our service. All customer data collected through your AI receptionist, lead generation website, marketing, and automation channels is processed and stored in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data is encrypted both in transit and at rest. We never share your customer data with third parties, never use it for our own marketing purposes, and never sell it. Your customer information is used solely to serve your business — capturing leads, managing communications, and delivering the service you're paying for.

You retain full ownership of all data collected through your channels. If you cancel your subscription, your data is returned to you and securely deleted from our systems within the statutory period. We maintain appropriate technical and organisational measures to protect against unauthorised access, accidental loss, or destruction.

For tradesmen handling sensitive customer information — home addresses, phone numbers, property access details, security system specifications — this level of data protection isn't optional, it's essential. We treat your customers' data with the same care you'd expect from any professional service handling personal information in the UK.